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Our Heritage

Brewing brilliance since 1882 — a story of craft, character, and generations of Brains.

1882 - 1958

1882

The opening chapter

Founder Samuel Arthur Brain was a trained and very talented brewer. After marrying a girl whose father owned a brewery (Thomas’s Brewery in St Mary Street, Cardiff), with the help of his uncle, banker Joseph Benjamin Brain, he proceeded to buy the brewery from his wife’s family, and in 1882 the first pint of Brains Beer was brewed in The Old Brewery.

 

1887

Significant investment time

Samuel Arthur Brain and his uncle had big plans. They purchased land next to the brewery at a cost of £50,000 - equivalent to over £5 million today! This significant investment allowed the brewery to increase its capacity to 50,000 barrels, and included a cellar capable of storing 5,000 casks of ale.

 

1914-1918

Challenges to overcome

Trade was busy and Brains commissioned the build of The New Brewery in Roath which was completed in 1914 to complement production at The Old Brewery. It was a tough few years though given the proposed ban of alcohol in 1916 and the company openly spoke out saying: “They have the effrontery to suggest that all men and women must be compelled to drink water. This is an insult to a hard-working, law-abiding, sober country.” Brains continued to push forwards.

 

1921 - 1980

1921 – 1937

Beer is Best 

Restrictions remained in place given the 1921 Licensing Act, limiting pub trading hours and imposed a heavy burden of taxation. Strong Brains brews like Little Imp and Imperial Stout vanished altogether, but in 1933 the industry launched the ‘Beer is Best’ campaign with Brains’ backing. By 1937, Brains volume had increased by 50%.

 

1939 – 1945

Bomb damaged pubs

While beer was viewed more positively during the Second World War, it did not come without its significant challenges. Cardiff, and particularly its pubs, including The Custom House on Bute Street, suffered extensive bomb damage.

 

1940-1980s

Our infamous Red Dragon

Originally nicknamed and then officially renamed Dark, our Red Dragon was the go-to drink for Cardiffians. Today, the Red Dragon sits proudly as our trade mark in logos, and signage.

 

1958 - 1999

1958

Brains SA born and brewed

1958 was the year that marked the birth of the now world-famous Brains SA. It was originally brewed to coincide with Cardiff hosting the Empire Games that year (later renamed the Commonwealth Games). While there have been many campaigns we’ve been proud of, this one is still talked about fondly and remains true to this day. After all, it wouldn't be Wales without SA!

 

1997

Leading Welsh Brewery

Thanks to the merger between Crown Buckley and Brains, the Pontyclun and Llanelli-based brewery joined the Brains family. This move truly cemented us as the leading Welsh brewer. As a consequence of the merger, The Rev. James joined the Brains portfolio of beers. Did you know The Rev. James is named after The Reverend James Buckley, who took over the Llanelli Brewery in 1824 from his father-in-law, Henry Child?

 

1999

Cementing Brains in Cardiff

Thanks to significant increase in demand for our beers, Brains outgrew The Old Brewery, so the team bought The Cardiff Brewery in Crawshay Street and moved in. There the full portfolio of Brains brands was able to be brewed, together with significant contract brewing for other breweries. Brains Old Brewery is now known as the Brewery Quarter, which is home to a wide range of bars and restaurants.

 

2004 - 2013

2004-2010

The power of Brains and Brawn

Proudly Welsh and proudly patriotic, Brains set out to support sport at both grassroots and elite levels. With Brains emblazoned across the most famous red jersey in world rugby between 2004-2010, it was the sponsorship of dreams. In the first year of sponsorship, Wales won its first Six Nations Grand Slam for 27 years, including the famous last gasp 11-9 win over England in Cardiff. For the away game in France, due to our French friends’ ban on alcohol advertising, the team famously replaced ‘Brains’ with ‘Brawn’, reaffirming that Brains and Brawn is always a winning combination!

 

2012

Brewing innovations

Brains Craft Brewery was launched within the Crawshay Street brewery. The brewing team were now able to brew in smaller batches, and were given the freedom to experiment with more adventurous recipes. Over 100 different beers have been brewed since 2012, including our flagship, permanently available craft beer, Barry Island IPA, which was originally brewed in collaboration with beer writer Simon Martin, aka Mr Real Ale Guide.

 

2013

National recognition

By this time, Brains was operating over 160 pubs in a variety of different trading styles, and food had become even more important with it accounting for well over a third of sales within the managed estate. Award winning by nature, Brains enjoyed many successes, but one accolade stood out above the rest, and that was being recognised as Best Managed Pub Company, and Best Food Offer within the prestigious Publican Awards in 2013.

 

2018 - Present

2018

Our Dragon Brewery

The Brains team said goodbye to The Cardiff Brewery in Crawshay Street and hello to its new home, Brains Dragon Brewery in 2018. During the Covid pandemic in 2020, Brains leased 156 pubs in Wales and South-West England to Marston’s under a 25-year lease agreement. The Brains brand and the brewing of our iconic range of beers remain proudly in Cardiff, and we look forward to supplying our beers throughout Wales and beyond over the next 140 years!

 

2025

The next chapter

Following a thorough strategic rebranding project with fellow Cardiff-based creative agency Toward, our brand new look and feel for Brains was born. Onwards and upwards!

 

Brewing for tomorrow

We love making great beer — and we want to keep doing it responsibly. That means investing in greener practices and inspiring the brewers who’ll take our craft forward.